Toys are a gifting category on Xiaohongshu, and the listings reflect seasonal buying more than category browsing.
Median ¥158 across ¥32–480. Imported construction and educational toys sit at the upper end; the lower end is small impulse items.
| # | Listing (verbatim) | Listing | Price |
|---|---|---|---|
| 1 | 雷诺瓦·烟如织/1000片 · 正版授权璀璨拼图 进口益智玩具 26930 intl | ¥480.5 | |
| 2 | PuzPlaz·『十二时辰』1000片哑光触感膜进口蓝卡 intl | ¥79 | |
| 3 | 一瓣橙子【港口与城堡】拼图1000片分包丝绒进口蓝卡益智玩具礼物 intl | ¥49.9 | |
| 4 | 【国内现货直发】日本正版San-x轻松熊、熊哥经典款基本款肥宅素 intl | ¥178 | |
| 5 | 雷诺瓦·吻/1008片 · 正版授权璀璨金拼图 进口益智玩具 85988 intl | ¥377 | |
| 6 | 一瓣橙子【出发！菜市场】拼图1000片丝绒进口蓝卡材质玩具礼物 intl | ¥49.9 | |
| 7 | TKX·禾木的夜&变装派对1000片拼图进口蓝卡4分包益智拼装挂画减压玩具 intl | ¥86 | |
| 8 | 拼图派对｜《晚秋夕阳火车》简约风｜进口日本灰卡2.1mm｜1000 intl | ¥39.9 | |
| 9 | 熊猫工厂3月萌兰福宝玩偶大熊猫公仔仿真玩偶生日 local | ¥470 | |
| 10 | 一瓣橙子【猫猫合集】拼图99片细闪进口蓝卡材质儿童益智玩具礼物 intl | ¥49.2 | |
| 11 | 韩国ins进口布艺手工兔子玩偶玩具摆设道具 intl | ¥32 | |
| 12 | 雷诺瓦·情书/1000片 · 正版授权 HEYE合作款拼图 进口益智玩具 29512 intl | ¥278 | |
| 13 | TKX PUZZLE·孩子们的故事130片小拼图丝绒工艺进口蓝卡材质成人拼图解压玩具 intl | ¥156.4 | |
| 14 | 不退换！皇家系列 | Maileg 丹麦进口过家家玩偶 intl | ¥436.05 |
Price band (from 18 listings that exposed a price): ¥32.0 – ¥480.5, median ¥158.0.
How the data was obtained. Listings and prices were retrieved from the publicly accessible Xiaohongshu product-search surface via a third-party data provider. No login, no credential and no private account was used. We publish what the platform publicly displays.
What you may do with this report. This is a single-seat licence. You may use it internally and cite it, with attribution to "GoAI Moat China Market Reports" and the pull date. You may not resell, redistribute, or republish the listing tables as a data product of your own.
What this report is not. It is one live pull of 18 listings taken on 2026-09-27. It contains no sales volume, no seller counts, no engagement metrics and no trend direction, because a single pull does not yield those. It is a category read useful for positioning and price judgement. It is not market sizing, and it is not a forecast.
No advice. This is market information, not legal, regulatory or investment advice. Confirm Chinese import, labelling and claims requirements with a qualified adviser before acting.
Brand origin. Where we mark a listing as international or local, that is our judgement from the brand name and listing copy. It is an inference, not a verified company record.
One query against the Xiaohongshu product-search endpoint via our MCP server
(com.goaimoat). Cost $0.0150. Turnaround: seconds.
Repeatable for any category.