Breakfast cereal is a small, price-compact category here — it is not a staple the way it is in Western markets.
Median ¥53.5 across ¥26–186. Imported listings exist but the category is narrow, which is itself the finding: this is not where the import opportunity is.
| # | Listing (verbatim) | Listing | Price |
|---|---|---|---|
| 1 | 胖东来代购欣善怡优粹麦谷物即食麦片375g/1.4kg澳洲进口干吃燕麦 intl | ¥52.2 | |
| 2 | 澳洲Uncle Tobys rolled Oats托比叔叔即食营养燕麦片/混合梅子 intl | ¥76 | |
| 3 | 西麦有机燕麦片800克即食大片粗粮谷物食品早餐冲泡营养方便 local | ¥57.1 | |
| 4 | 正宗西藏原味酥脆开袋即食黑青稞燕麦片营养丰富早餐片 local | ¥55.99 | |
| 5 | 【小鱼】blackpink 七周年麦片盒 全新未拆正品 local | ¥56.9 | |
| 6 | 过节送妈妈的生日礼物实用给中老年人长辈父母奶奶吃的礼盒端午节 local | ¥186.4 | |
| 7 | 你好·小谷•苹果香蕉牛乳麦 local | ¥69.9 | |
| 8 | 袋装零食套餐：燕麦片、乌鸡丝、虾仁南瓜面等 local | ¥26 | |
| 9 | c1-50025 谷香Z*Z* local | ¥84.65 | |
| 10 | 袋装烘焙饼干脆黄油薄片500g薄脆碎蛋糕装饰冰淇淋木糠杯碎片脆片 local | ¥47.75 | |
| 11 | 坚果套餐收集收藏套装 local | ¥154 | |
| 12 | 彩针巧克力彩糖针食用彩珠糖彩色摆件七彩生日蛋糕冰淇淋装饰500g local | ¥48.5 | |
| 13 | 蛋糕装饰饼干彩色小熊动物水果插件卡通纸杯甜品摆件混合装可食用 local | ¥26.99 | |
| 14 | 柠檬片无花果干森系蛋糕烘焙装饰西柚片橙子可食用巧克力饼干插件 local | ¥50.57 |
Price band (from 20 listings that exposed a price): ¥26.0 – ¥186.4, median ¥53.5.
How the data was obtained. Listings and prices were retrieved from the publicly accessible Xiaohongshu product-search surface via a third-party data provider. No login, no credential and no private account was used. We publish what the platform publicly displays.
What you may do with this report. This is a single-seat licence. You may use it internally and cite it, with attribution to "GoAI Moat China Market Reports" and the pull date. You may not resell, redistribute, or republish the listing tables as a data product of your own.
What this report is not. It is one live pull of 20 listings taken on 2026-09-27. It contains no sales volume, no seller counts, no engagement metrics and no trend direction, because a single pull does not yield those. It is a category read useful for positioning and price judgement. It is not market sizing, and it is not a forecast.
No advice. This is market information, not legal, regulatory or investment advice. Confirm Chinese import, labelling and claims requirements with a qualified adviser before acting.
Brand origin. Where we mark a listing as international or local, that is our judgement from the brand name and listing copy. It is an inference, not a verified company record.
One query against the Xiaohongshu product-search endpoint via our MCP server
(com.goaimoat). Cost $0.0150. Turnaround: seconds.
Repeatable for any category.