Baby products are bought by adults who are not the end user, and the copy shows it — gifting and safety language dominates.
Median ¥154 across a ¥37–1,366 band. The upper end is equipment rather than consumables. Several listings lead with safety framing rather than brand.
| # | Listing (verbatim) | Listing | Price |
|---|---|---|---|
| 1 | SANKO·日本进口奶瓶刷婴儿便携奶嘴刷套装宝宝奶瓶清洗刷清洁刷旅行装 intl | ¥75 | |
| 2 | naperbaby·进口硅胶儿童勺筷套装 带盒软勺子组合宝宝辅食勺耐高温训练筷子 intl | ¥52 | |
| 3 | Bubble·英国bubble进口婴儿洗澡浴盆新生儿洗澡盆婴幼儿一体可坐躺浴盆 intl | ¥249 | |
| 4 | mooayou·韩国高端进口 功能性护脊推车垫 宋慧乔同款 适配所有推车车型 intl | ¥310 | |
| 5 | 安扣·食品级奶粉储存罐母婴专用密封保鲜盒Tritan材质便携奶粉盒 local | ¥115.8 | |
| 6 | 灏吉象·儿童乳胶枕头6岁以上小学生天然橡胶枕芯3岁幼儿园宝宝四季通 local | ¥62.5 | |
| 7 | 乐基因·美国进口高颜值儿童水杯幼儿园宝宝耐摔防漏随手杯塑料水壶350ml intl | ¥157.52 | |
| 8 | airkaol·日本原装进口浅野母婴柔薄毛巾朦胧纱强吸水速干宝宝浴巾纯棉A类 intl | ¥80 | |
| 9 | 雪天鹅·泰国加长儿童乳胶枕头1-3-16岁幼儿园小宝宝学生宿舍枕芯四季通用 intl | ¥138 | |
| 10 | bablov吸管杯孕妇产妇专用ppsu母婴级儿童水杯夏天上学成人杯子 local | ¥495.98 | |
| 11 | 库洛米水杯女上学专用可爱儿童吸管杯学生直身杯可携式杯子202新 local | ¥36.9 | |
| 12 | 出口孕妇枕头护腰侧睡U型睡觉托腹神器抱枕孕妇用品 local | ¥43.94 | |
| 13 | BabyWatch孕妇枕头侧睡侧卧护腰垫枕靠长条托腹睡觉抱枕孕期用品 local | ¥122 | |
| 14 | 孕妇枕头护腰侧睡枕托腹睡觉侧卧枕孕期初期用品u型靠抱睡觉专用 local | ¥157 |
Price band (from 19 listings that exposed a price): ¥36.9 – ¥1366.3, median ¥153.95.
How the data was obtained. Listings and prices were retrieved from the publicly accessible Xiaohongshu product-search surface via a third-party data provider. No login, no credential and no private account was used. We publish what the platform publicly displays.
What you may do with this report. This is a single-seat licence. You may use it internally and cite it, with attribution to "GoAI Moat China Market Reports" and the pull date. You may not resell, redistribute, or republish the listing tables as a data product of your own.
What this report is not. It is one live pull of 19 listings taken on 2026-09-27. It contains no sales volume, no seller counts, no engagement metrics and no trend direction, because a single pull does not yield those. It is a category read useful for positioning and price judgement. It is not market sizing, and it is not a forecast.
No advice. This is market information, not legal, regulatory or investment advice. Confirm Chinese import, labelling and claims requirements with a qualified adviser before acting.
Brand origin. Where we mark a listing as international or local, that is our judgement from the brand name and listing copy. It is an inference, not a verified company record.
One query against the Xiaohongshu product-search endpoint via our MCP server
(com.goaimoat). Cost $0.0150. Turnaround: seconds.
Repeatable for any category.