China Market Reports

Live category reads from Xiaohongshu — what's actually listed, what it actually costs, and who's actually selling. For brands deciding whether and how to enter China.

Published by GoAI Moat · data pulled 27 Sep 2026

What these are: most China reports sell a market size and a growth rate. These show what is actually listed and priced on the platform Chinese consumers use to research before buying — including the international brands already competing there.

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Supplementsfull$49

19 listings · band ¥21.5 – ¥432 · median ¥69.6

Swisse, GNC and vitafusion listed alongside local competitors. Includes why Swisse's China growth came from Chinese execution rather than Australian origin.

Details · Buy

Home Fragrancefull$49

19 listings · band ¥13 – ¥1,402.5 · median ¥129

Belgian, European and Danish brands occupy the top of the market. Shows what listing copy reveals about aesthetic-driven buying and gifting occasions.

Details · Buy

Home Textilessnapshot$29

19 listings · band ¥21 – ¥2,837 · median ¥580

Highest median of the snapshot set. Verbatim listings with prices and brand attribution.

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Chocolatesnapshot$29

19 listings · band ¥25 – ¥498 · median ¥219

Verbatim listings with prices and brand attribution.

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Eyewearsnapshot$29

19 listings · band ¥38.36 – ¥1,300 · median ¥203.8

Verbatim listings with prices and brand attribution.

Details · Buy

Sports Gearsnapshot$29

19 listings · band ¥14.9 – ¥500 · median ¥162.8

Includes Discraft (US), SORBOTHANE (Japan) and ELEIKO (Sweden).

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Toyssnapshot$29

18 listings · band ¥32 – ¥480.5 · median ¥158

Verbatim listings with prices and brand attribution.

Details · Buy

Kitchenwaresnapshot$29

17 listings · band ¥24 – ¥304.2 · median ¥118

Verbatim listings with prices and brand attribution.

Details · Buy
Full report vs snapshot. Full reports ($49) are hand-written: positioning analysis, what the copy reveals about buyers, and implications for your brand. Snapshots ($29) come straight from the live pull — verbatim listings, price bands, brand attribution, less interpretation. Same real data; the difference is how much analysis sits on top.

How each is made